Steam Store Optimizer
A tool that analyzes your Steam pricing, discounts, and store page to maximize your game's commercial performance.
Built by Piotr Jaros, indie game marketing consultant. Have questions? Reach out.
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What it does
Steam Store Optimizer analyzes any Steam game — released or still a coming-soon page — and shows where it's leaving money on the table.
- Pricing — benchmarks your price against comparable games and suggests regional prices based on real willingness-to-pay data, with a Steamworks-ready CSV export.
- Discounts — plans your discount calendar around Steam seasonal sales.
- Sales estimates — estimates sales from reviews, or wishlists and launch sales from followers before release.
- Reviews & store assets — tracks your review score against Steam's rating thresholds, surfaces what players praise and complain about, and audits your capsules at real store sizes with mockups showing how players actually see them.
Built for indie developers, publishers evaluating pitches, and marketing consultants.
Work in progress — this tool is actively developed, so sections, visuals and features change often. After you've run a report, I'd love to hear what worked and what didn't: share your feedback — it decides what gets built next.